CONTACT INFORMATION
     Benita Kenn                     Diana Iles
     Creative Labs, Inc.             Cunningham Communication, Inc. 
     (408) 428-6600                  (408) 982-0400
     
     
                 Creative Launches Sound Blaster AWE32 -
              The Next Generation Sound Blaster Audio Card  
     
     SINGAPORE -- March 1, 1994 -- Creative Technology, developer of the 
     Sound Blaster(TM) PC audio standard, today at Intermedia launched 
     Sound Blaster AWE32(TM), Creative's most advanced audio card to date.  
     Sound Blaster AWE32 combines the powerful features of Creative's 
     award-winning Sound Blaster 16 Advanced Signal Processing card with 
     the great sounding Advanced WavEffects(TM) digital sample playback 
     synthesis capabilities of E-mu Systems'(R) EMU8000 integrated audio 
     DSP.  It has a suggested retail price of $399.95 and will begin 
     shipping to major distributors and resellers worldwide within the 
     next two weeks. 
     
     "The audio consumer has become extremely sophisticated. With the 
     introduction of Sound Blaster AWE32, Creative is furthering its goal 
     of offering consumers high-performance features at a great price 
     point and delivering the type of superior sound and speech quality  
     that they have come to expect from Creative," said K.S. Chay, 
     Creative Technology's president and COO.
     
     Rich Sorkin, director of audio products for Creative Technology's U.S. 
     subsidiary Creative Labs, added that "in addition to providing a 
     solution for musicians who want to create professional quality music, 
     Sound Blaster AWE32 provides the ideal platform for developers to 
     create an emotionally engaging multimedia experience through the use 
     of multiple channel audio, downloadable sounds (E-mu's[R] 
     SoundFont[TM] collections) and state-of-the-art special effects.  As a 
     result, Sound Blaster AWE32 owners will be able to benefit from a 
     great selection of entertainment software titles that take advantage 
     of our next generation audio technology."
     
     Advanced Signal Processing

     Creative's Advanced Signal Processor, a programmable DSP, performs 
     real-time compression and decompression of audio files.  It also 
     features Creative TextAssist(TM) advanced text-to-speech synthesis and 
     QSound(TM) 180 degree virtual audio.  For voice-annotating documents, 
     Creative offers two options for compressing and decompressing speech 
     data - FastSpeech 8 and FastSpeech 10.  FastSpeech 8 compresses data 
     to one eighth its original size and FastSpeech 10 compresses data to 
     one tenth its original size.  Because FastSpeech compresses data in 
     real-time, users do not need to conduct off-line processing. 
     
     Advanced Audio Technology
     E-mu's patented digital sample playback technology, which is 
     incorporated into Creative's Advanced WavEffects synthesis, is based 
     on the EMU8000 audio DSP and features CD quality, real instrument 
     sounds that surpass the audio quality produced by wave table 
     synthesis technology.  
     
     Many of the features of Sound Blaster AWE32 are traditionally only 
     available with high-end professional audio products that often cost 
     thousands of dollars.  It supports multi-timbral MIDI channels with 
     32-voice polyphony as well as independent control of advanced special 
     effects (reverb, chorus or QSound), vibrato (pitch oscillation) and 
     tremolo (volume oscillation) for each of its 32 voices.  Additional 

     advanced audio features include state-of-the art pitch-shifting 
     techniques, resonance filters that control the timbre of each 
     instrument when played at different dynamic levels, a six-part 
     amplitude envelope, and a six-part auxiliary envelope for independent 
     controlling of pitch and timbre.
     
     Compatibility
     As with Creative's entire family of standard-setting 16-bit audio 
     boards, Sound Blaster AWE32 offers 16-bit CD-quality stereo sampling 
     and playback up to 44.1 kHz.  Sound Blaster AWE32 supports the Sound 
     Blaster platform and is fully compatible with General MIDI, Sound 
     Canvas and MT-32 specifications.  The audio card also supports three 
     of the most popular single and double speed CD-ROM drives on the 
     market from Sony, Mitsumi, and Creative.
     
     Sound Blaster AWE32 supports E-mu Systems' SoundFont audio library of 
     sampled sounds, which have been widely regarded as the finest musical 
     instrument and sound effects samples available.  Additional samples 
     from the SoundFont library can be downloaded into AWE32's on-board 4 
     megabit DRAM chip (which can be expanded to 28 megabyte of RAM) to 
     bring added variety and flexibility of sounds to the user. 
     
     Bundled Software

     Software bundled with Sound Blaster AWE32 includes Creative 
     VoiceAssist(TM), Creative's premier speech recognition software for 
     Windows applications; Creative TextAssist(TM), a text-to-speech system 
     based on Digital Equipment Corp.'s DECtalk technology; QSound Virtual 
     Audio, a 180 degree sound localization technology; WaveStudio, 
     Creative's wave file editor; Creative Ensemble, a set of software 
     applications for playback of wave, CD and MIDI files that resembles a 
     home "hi-fi" system; HSC Interactive SE; Cakewalk Apprentice, an 
     easy-to-use yet powerful sequencer software program; and a variety of 
     other utilities specifically developed by Creative for its family of 
     Sound Blaster audio boards.
     
     Founded in 1972, E-mu Systems, Inc. is a leading provider of 
     innovative digital audio products based on digital sampling 
     technology for the musical instrument and multimedia markets.  The 
     company is a wholly owned subsidiary of Creative Technology, Ltd., 
     and is headquartered in Scotts Valley, Calif.
     
     Creative Technology Ltd. develops, manufactures and markets a family 
     of sound and video multimedia products for IBM-compatible PCs.  The 
     company's Sound Blaster sound platform enables IBM-compatible PCs to 
     produce high-quality audio for entertainment, educational, music and 
     productivity PC-based applications.  

     Creative Technology Ltd. was incorporated in 1983 and is based in 
     Singapore.  Creative Technology's U.S. subsidiaries include Creative 
     Labs, Inc., E-mu Systems, Inc. and ShareVision(R) Technology, Inc.  
     Creative also has other subsidiaries in the U.S., Europe, Japan, 
     Singapore, Taiwan and China.  The Company's stock is traded on the 
     NASDAQ National Market System under the symbol CREAf.
                                # # #
     
     Advanced WavEffects, Creative TextAssist, Creative VoiceAssist, Sound 
     Blaster and Sound Blaster AWE32 are trademarks of Creative 
     Technology.   SoundFont is a trademark and E-mu and E-mu Systems, 
     inc. are registered trademarks of E-mu Systems, Inc.  ShareVision is 
     a registered trademark of ShareVision Technology, Inc.  QSound is a 
     trademark of Archer Communications.